December 21, 2012

Breakfast Taco Index




In reality, there may be no such thing as a perfectly competitive market, though selling breakfast tacos in San Antonio Texas approximates it rather close. You can’t swing a dead cat at an intersection without hitting at least three places serving these things and for the most part they’re all fantastic and'll run you next to nothing. Not that one doesn’t have his favorites, of course…

Every other Tuesday for the past three years I’ve walked through the doors of the same Mexican food restaurant at 7:05am for Refried Breakfast Club. It's the same meal with the same group of guys: chilaquiles with cheese and grey dishwater coffee. Occurred to me a couple weeks ago that I’ve paid $3.88 since day one. No cost increase in all that time… not the flour tortilla, the eggs, the cheese, jalapeƱo, onion, tomato, and all the other trimmings of breakfast taco deliciousness. At the same time, there's been no reduction in quality, no loss of service, the coffee’s terrible but it’s always been terrible. 

Seems that if this “army of consumer lookouts” wants to minimize the inflation measurement under the guise of deficit cutting, they might want to start by grabbing a feline by the tail. 

3 comments:

Yonder Faron said...

I hate you for posting this. Happy NY.

Amatourist said...

happy new year fred! the breakfast taco beckons thee home.

Matthew Hranek said...

priced right!